Promoting your music to new fans can be a challenge, particularly for up-and-coming artists. But in 2023 there are plenty of ways to promote your music that will help build an audience and make it more accessible for listeners.

To maximise success with your marketing strategies, ensure they remain focused on your target audience. This requires creating content that intrigues followers and encourages them to visit your website or listen to your music.

Social media stories

Stories began as an engaging and innovative way to post brief updates, but have quickly gained prominence on popular social media platforms like Facebook and Instagram. Furthermore, they are now integrated into WhatsApp – the world’s most popular messaging app.

Brands are using stories to highlight new products, promote limited-time offers and communicate directly with customers. It’s an efficient way to get a lot of content in front of your fans quickly without overwhelming them with daily posts.

Polls & quizzes

Polls and quizzes are an excellent way to engage your followers on social media. Not only are they simple to implement, but they also give fans the chance to express themselves creatively.

Poll participants are presented with a statement or topic and asked to rate it on a scale from 1-10. They may opt to keep their responses anonymous or associated with their name.

Panopto offers the polling and quizzing feature, enabling you to add multiple choice, true/false and fill-in-the-blank questions to recordings for added engagement with students. Please be aware that only one poll or survey can be active at a time.

Challenges

Engaging your followers through interactive tools such as polls, quizzes and challenges on social media is a great way to foster engagement. They also give your fans a creative outlet for self-expression – an essential ingredient in successful music marketing!

For example, you could design a challenge that involves remixing one of your tracks, responding musically/lyrically to a prompt, or creating artwork inspired by one of your songs. Not only will this increase engagement but it gives you the chance to showcase your talent to an even wider audience!

Hashtags

Hashtags are an effective way to showcase your content to those interested in similar topics. Not only do they make it simple for users to locate your posts, but they may also boost views and likes for each post.

However, it’s essential to select your hashtags carefully. Too many can be overwhelming, so select a few that are specific to your music and brand.

If your workout brand caters to women, hashtags like #sweatybetty and #fitness are great ways to connect with a loyal following who share your interests. Furthermore, keeping posts relevant and up-to-date helps ensure followers always discover new content.

Collaborating with other artists

Collaborations in music are an excellent way to gain new ideas and make your music stand out. Additionally, they can provide a huge boost for your exposure and career in general.

It’s essential to ensure the individuals you collaborate with are compatible, as this can make the entire process much more enjoyable.

Successful artists often collaborate with other talented individuals, rather than trying to impose their vision on someone else. Doing this can lead to miscommunication and disappointment later on, so it’s always wise to invest some extra effort into finding the ideal collaborators for your artist collaborations.

Offer discounts & giveaways

In 2023, the best way to promote your music is by offering something fresh and thrilling to your fans. This could range from a brand-new single to an exclusive performance at one of your upcoming shows.

Discount codes remain a tried-and-true marketing tactic, but don’t neglect the new kid on the block: giveaways.

A successful giveaway is the clearest indication that your company values its customers and wants to reward them for their loyalty. This could take the form of a branded prize or discount on their next purchase.

Email marketing

Email marketing is an ideal choice for reaching your desired audience. It also serves as a powerful tool in building relationships with fans.

Email marketing offers more freedom than social media, as you can send messages directly to your fan’s inboxes about tour dates, new music releases and other pertinent updates that may interest them.

Establishing a mailing list is the ideal strategy, so that you can stay in touch with your fans whenever something exciting occurs. Building an email marketing platform like MailerLite or Moosend makes this task simple.