Category: Music Marketing

7 Ways to Promote Your Music in 2023

Music production room
March 18, 2023
MusicMusic MarketingSocial MediaTechnology

Promoting your music to new fans can be a challenge, particularly for up-and-coming artists. But in 2023 there are plenty of ways to promote your music that will help build an audience and make it more accessible for listeners.

ways to promote your music in 2023

To maximise success with your marketing strategies, ensure they remain focused on your target audience. This requires creating content that intrigues followers and encourages them to visit your website or listen to your music.

Social media stories

Stories began as an engaging and innovative way to post brief updates, but have quickly gained prominence on popular social media platforms like Facebook and Instagram. Furthermore, they are now integrated into WhatsApp – the world’s most popular messaging app.

Brands are using stories to highlight new products, promote limited-time offers and communicate directly with customers. It’s an efficient way to get a lot of content in front of your fans quickly without overwhelming them with daily posts.

Polls & quizzes

Polls and quizzes are an excellent way to engage your followers on social media. Not only are they simple to implement, but they also give fans the chance to express themselves creatively.

Poll participants are presented with a statement or topic and asked to rate it on a scale from 1-10. They may opt to keep their responses anonymous or associated with their name.

Panopto offers the polling and quizzing feature, enabling you to add multiple choice, true/false and fill-in-the-blank questions to recordings for added engagement with students. Please be aware that only one poll or survey can be active at a time.

Challenges

Engaging your followers through interactive tools such as polls, quizzes and challenges on social media is a great way to foster engagement. They also give your fans a creative outlet for self-expression – an essential ingredient in successful music marketing!

For example, you could design a challenge that involves remixing one of your tracks, responding musically/lyrically to a prompt, or creating artwork inspired by one of your songs. Not only will this increase engagement but it gives you the chance to showcase your talent to an even wider audience!

Hashtags

Hashtags are an effective way to showcase your content to those interested in similar topics. Not only do they make it simple for users to locate your posts, but they may also boost views and likes for each post.

However, it’s essential to select your hashtags carefully. Too many can be overwhelming, so select a few that are specific to your music and brand.

If your workout brand caters to women, hashtags like #sweatybetty and #fitness are great ways to connect with a loyal following who share your interests. Furthermore, keeping posts relevant and up-to-date helps ensure followers always discover new content.

Collaborating with other artists

Collaborations in music are an excellent way to gain new ideas and make your music stand out. Additionally, they can provide a huge boost for your exposure and career in general.

It’s essential to ensure the individuals you collaborate with are compatible, as this can make the entire process much more enjoyable.

Successful artists often collaborate with other talented individuals, rather than trying to impose their vision on someone else. Doing this can lead to miscommunication and disappointment later on, so it’s always wise to invest some extra effort into finding the ideal collaborators for your artist collaborations.

Offer discounts & giveaways

In 2023, the best way to promote your music is by offering something fresh and thrilling to your fans. This could range from a brand-new single to an exclusive performance at one of your upcoming shows.

Discount codes remain a tried-and-true marketing tactic, but don’t neglect the new kid on the block: giveaways.

A successful giveaway is the clearest indication that your company values its customers and wants to reward them for their loyalty. This could take the form of a branded prize or discount on their next purchase.

Email marketing

Email marketing is an ideal choice for reaching your desired audience. It also serves as a powerful tool in building relationships with fans.

Email marketing offers more freedom than social media, as you can send messages directly to your fan’s inboxes about tour dates, new music releases and other pertinent updates that may interest them.

Establishing a mailing list is the ideal strategy, so that you can stay in touch with your fans whenever something exciting occurs. Building an email marketing platform like MailerLite or Moosend makes this task simple.

Simple Nursery Rhymes & Kids Music To Play in Glasgow Nursery

little boy playing toy music instruments
March 14, 2023
MusicMusic Marketing

Nursery songs and rhymes are an excellent way to introduce your child to music at a young age. Not only do they help develop fine motor skills, body awareness, and cognitive development in young children; but they can also promote language acquisition.

Many nursery songs also include numbers and counting patterns to teach young children how to count upwards or downwards. Some even introduce the concept of sizes and shapes.

simple nursery music

Humpty Dumpty

One of the world’s beloved nursery songs is often played in many a Glasgow nursery, this classic nursery rhyme is known as, “Humpty Dumpty.” This charming tale tells of a little boy who falls off a wall and cannot be put back together. This popular rhyme has endured through generations, inspiring numerous other children’s works and songs.

Some historians have speculated that Humpty Dumpty is an allusion to King Richard III of England, who was hunchbacked and defeated at the Battle of Bosworth Field in 1485. Unfortunately, this theory lacks historical proof and other supporting evidence.

Though many classic children’s nursery rhymes have a long and fascinating history, it can be difficult to pinpoint their source or meaning. That makes it important for parents to exercise caution when selecting songs for their child’s nursery collection.

Humpty dumpty trying to be put together by the King's men cartoon graphic vector

The ABC Song

One of the best ways to introduce children to alphabets is through simple nursery Glasgow music. The ABC Song, popular among preschoolers and junior school kids, is easy to sing along with its many variations – including acrostic versions where each letter stands for a word.

Alphabet songs can also be used in sign language to introduce children to letters and sounds. Not only do they build language skills, improve phonemic awareness, and boost self-esteem – but they’re a fun way for anyone to have some fun while learning something new!

Charles Bradlee, a Boston-based music publisher, first copyrighted the ABC Song in 1835. He described it as “The ABC, a German air with variations for flute with an easy accompaniment for piano forte,” attributed to Louis Le Marie (18th century composer).

The ABC song is a beloved classic that kids around the world sing. The lyrics are easy for children to follow and its tune has an easy 2/4 time signature, making it an engaging tool for learning the alphabet and reciting in order.

little girl playing the piano

The Spider’s Adventure

The Spider’s Adventure is a sweet nursery song that children adore. It teaches them about perseverance and resilience while also showing them the value of perseverance in the face of hardships in life.

This song is often accompanied by a game of fingerplay, which helps children develop cognitive and motor skills. Additionally, it helps them hone their language abilities as well as increase their phonetic awareness.

As with many songs on this list, The Spider’s Adventure has been used in countless films due to the widespread fear of spiders. When an intense moment needs creating, The Spider’s Adventure always delivers.

This song, originally published in 1910 in Arthur Walbridge’s Camp and Camino in Lower California with the words “blooming, bloody”, was later changed to its modern day nursery rhyme counterpart featuring a spider climbing up a water spout. It has since been included in many American folk song collections.

Is Guest Post Service Blogging Still Effective in 2023?

man looking at smartphone phone sitting at a desk with laptop
January 19, 2023
Music MarketingSocial Media

Do you know that guest posting is becoming more popular than ever? If you want to grow your online presence, getting more traffic to your blog is the key. While there are many different ways to achieve this, one of the easiest and most effective is submitting your content to other blogs through a guest post service.

Today we will mention several useful reasons to focus on guest blogging in your next marketing campaign. This includes the fact that it helps you acquire backlinks. You can also benefit from the fact that it’s an excellent way to build relationships with bloggers. Of course, it’s all up to the blogger’s discretion to decide whether or not they will accept your guest posts.

Read on to find out how you can implement guest blogging as a marketing technique and take your SEO to the next level.

guest posting graphic vector

It’s a way to acquire backlinks.

Guest blogging is a link-building strategy that helps build your website’s authority. In turn, this boosts your search engine rankings and allows you to generate more organic traffic.

But before you start writing guest articles, consider that Google is attempting to combat spammy backlinks. The Google algorithm can and differentiate between natural contextual backlinks and the kinthoseren’t. Despite these efforts, there are still ways to build quality links.

To get high-quality backlinks, you must write relevant and interesting content. In addition, it should be well-researched, easy to read, and digestible.

Guest posts on popular platforms are also great for attracting a wider audience and bringing in referral traffic. These websites offer embedded inbound links that help you to drive traffic to your blog.

It helps SEO specialists fulfil the main request for the positions’ growth.

SEO specialists play an important role as the world continues to move to the digital age. They help ensure that web pages show up in relevant search results. In addition, by optimizing their site for user experience, a specialist can increase traffic and brand awareness. However, there is much more to it than just keyword research and link building.

For instance, a good SEO strategy can improve conversions and generate high-quality leads. However, keeping up with industry trends and understanding each client’s specific needs are vital. In addition, SEO experts need to be able to analyze the metrics of their campaigns to gauge the results.

SEO specialists often work with various teams, including content development, design, and IT. They also collaborate with marketing and PR departments.

It increases the number of times your content is shared on social media

A great guest post service can help you with your SEO efforts and get your name out there in the social sphere. However, there are several ways to go about it. Luckily, there are tools to help you along the way. The following tips will give you the best chances of getting noticed for all the right reasons.

First, find a site with a large audience and the right kind of audience. This will ensure your blog gets the attention it deserves. Secondly, look for places that post quality content regularly. Finally, find the top bloggers in your niche and ask if they’d be interested in guest blogging on your site.

It’s the blogger’s sole discretion

In the past, guest posting was a tried and true tactic for improving rankings and driving traffic. It was also a great way to build relationships with other bloggers. Now, the game is a little less cutthroat. However, it’s still possible to reap the benefits.

In order to maximize your SEO juices, it pays to be mindful of Google’s latest guidelines and a few things to watch out for. This includes the aforementioned golden rule, which is to write about your subject in a way that’s relevant to your readers. Similarly, you should avoid duplicating content on other websites.

A better bet is to write about topics that haven’t been written about before. For example, do a search for “guest blogging” and see what you find.

It’s a tool for building relationships with bloggers

Guest posting is a good way to build relationships with other bloggers. It’s also a great way to attract new visitors and generate more traffic. You can promote your guest posts using the same marketing strategies that you use for your own content.

To start off, you should create a clear author bio. This can include links to your own website and social media accounts. Write an attractive headline for the post, and add a few bullet points to the beginning of the article. If the blog you’re writing for doesn’t allow linking back to your site, consider adding a link to your site.

The next step is to write the guest post. Be sure to focus on a relevant topic to the blogger’s audience. Do not make your guest post longer than 800 words. Use your style to avoid jargon and salty language.

The Changing Face Of Music

May 25, 2019
MusicMusic Marketing

Music and the overall music industry has come a long way since the 90s. Technology as well as social media and society has changed fundamentally and now music is more accessible than ever. However this has taken its toll on artists as well as record labels as with the growth of technology there has also been a growth in pirated music which had been downloaded for free illegally.

The Rise Of The Mobile Phone

Mobile phones were around in the early 90s. However they were large and cumbersome and did not have anywhere near the capabilities of the phones we now have in 2019. Mobile phones now are almost like mini computers they can access the internet , play music , take videos and photos. From the early 2000s onwards mobile phones grew in popularity as they became more and more widespread as well as more affordable for the general population. Whilst the mobile phone was growing in popularity tech company apple recognised this and created itunes. Itunes is a digital music platform where you can buy music and then own a song. previously this could only be done by purchasing a cd or tape recording. This fundamentally changed the way in which music is distributed and produced and we will take about this later in the article.

Music Piracy

As well as adapting to the rise of the mobile phone music producers and record labels had another more pressing issue that they have to deal with- music piracy. Piracy of music is a contencious subject matter. One of the biggest sites to begin “pirating” music was site known as Napster. Through this website people could share and upload songs anonymously through files. Eventually napster was taken down after legal action and objections from many in the music industry arguing that it was setting a precedent for pirated music.

In the wake of napster there were several other sites that appeared despite high profile court cases and artists speaking out against them. One of the most infamous ones was Pirate Bay. Pirate bay was a site that hosted free music as well as movies and games. What was difficult about preventing sites such as pirate bay from doing this is that there wasn’t really legislation that covered what they were doing. This led to years of court cases before pirate bay was taken offline. However even then duplicate sites began appearing across the internet as soon as the original site had been shut down.

Streaming Services

Streaming services are another part of the music industry that has seen an astronomical rise in demand as well as usage. One of the problems artists face as a result of this is they only receive a very small part of the royalties from streaming platforms. Sometimes as little as a penny a stream. However the catch is that if they do not use a large streaming platform such as spotify then they lose a large potential audience who may become a fan and buy their music or go to their gigs in future.

How Musicians Build Their Brand With Logo Designers

logo designers
April 5, 2019
EntertainmentMusicMusic Marketing

Every successful musician has a ‘brand’. This about Madonna, she ‘re-brands’ every decade to keep people interested. Within her re-brand she changes her hair, her style and even her sound. Madonna isn’t the only musician to do this, Britney, Beyonce, Queen and David Bowie were all known to reinvent themselves to keep their listeners interested. Branding includes how you look, how your perform and how you sounds. Many musicians use artists and logo designers to design their ‘brand logo’ and album cover.

What Is A Brand

Lets first begin with asking what a brand is and how it relates to musicians. A brand can be a logo, tagline, designs, name tone of voice amongst many other features. A brand is a visual representation of a companies personality.

Start With Why

Start With Why is a bestselling book written by Simon Sinek in 2009 – it implies that a company or brand should communicate why they do what they do – the reason behind their business, or in this case a musician or band. It is really important to be unique and different in the music industry in order to stand out from the very competitive and overcrowded market. Once you have found your why you then need to communicate it on stage, what you wear, how you perform, the art in your album and also how you use social media.

How To Create Your Own Visual Identity

The first thing to begin with is your genre of music. You can be creative with your sound within your genre. Another thing you can get really creative with is your style and look. Freddie Mercury was one who was very experimental and fun with his styles and clothing choices -which is what made him so recognisable and successful.

Is Streaming Services Killing The Radio? Apparently Not.

April 5, 2019
EntertainmentMusicMusic Marketing

When streaming services like Spotify were born it disrupted the music industry dramatically. The service went hand in hand with smartphones so people could listen to music anytime anywhere. It meant that stores selling records, such as HMV were losing on sales as people didn’t need physical records.

With streaming services, people can also link up their phone to their car or office so they didn’t need to listen to the radio. So there is a lot of speculation if the long existing radio would die off? According to experts, apparently not. Here’s why.

Radio Content Is Exploding

We consume things differently now, so radio is having to think of innovative ways for consumers to listen in. Radio 1, for example allows listeners to stream on the internet and now have a YouTube channel. Radio 1 are also very prominent on all social media channel, engaging with their audience in all corners of the internet.

Another thing that radio are doing to ensure they retain is listeners is with their presenters. Using celebrities who already have a fan base is a great way to adapt to the new consumption habits consumers have.

Radio Advertising

Radio advertising budgets are starting to decline year on year. With consumers preferring streaming services that have no ads which interrupt their listening. Marketers have also realised that radio marketing doesn’t work so radio stations are finding other ways to raise funds.

The Charts

Gone are the days of top of the pops. The charts are measured very different nowadays. Rather that going by sales, number one is rewarded to the musician who has the most streams and sales put together. Radio 1 also changed their chart show from a Sunday to a Friday in 2015 to tie in with the new global music release date.

Reasons That Your Music Marketing Might Not Be Working

April 3, 2019
BlogEntertainmentMusicMusic Marketing

If you are just getting started out in the music industry or have been at it for ages with nothing doing well for you so far, then you may be in need of some tips in music marketing. Here are some of the reasons that your music marketing strategy may not be working.

You’re Only Using Social Media

Social media has many benefits, especially in the music industry. This doesn’t mean that should be your only form of advertising your music. Social media allows you to interact with fans on a more personal level, strengthening the bond and trust that your followers have with you. It’s also a great chance to promote new music to a very specific audience.

The let down with social media is that it’s not always the best platform to use for getting new people interested in your music and brand. Many people will ignore social media ads altogether and keep scrolling and whilst there is a chance of a post going viral and helping you gain exposure, it’s a pretty slim chance at that. Even great content can sometimes go unnoticed.

You should brand out a little more and get in contact with some traditional sources of advertising to find out what you can make work with your budget and remember, every little helps.

Another important note to take away from this is that not all communication should be done through social media. If you are getting in contact with business associates, labels, promoters or journalists, then contacting them through either call or email is far more professional. You also need to take into consideration that their inboxes on social media will likely already be flooded with wannabe musicians, so your message may be overlooked in the sea of spam.

You’re Ignoring Outsiders and Freelancers

Of course, everyone wants to get that feature article with a major music publication, however, this may not always be achievable. Even if you have a large number of followers it still might not be enough to secure that spot.

It’s essential to aim high but in the music industry especially, you need to build stepping stones in order to get where you want to be. In this industry nothing is handed to you, so if you see an opportunity, even if it’s not as glamourous as you’d hoped, take it.

Reaching out to smaller bloggers and publications is a great way to get your name out there. These bloggers will usually focus on a niche type of music, which means that their followers may all be a part of your target audience if you choose the right bloggers. These blogs may have a smaller reach but they have a far more targeted audience, which could end up meaning that more people take an interest in what you have to offer.

You Are Paying for Fake Followers, Likes and Views

It is easy to lie online, everyone knows that by now. Whether it’s fake news or fake views, there can be a lot of deception out there. Avoid websites that claim to be able to increase your followers drastically in a short space of time. These will most likely be fake accounts, which isn’t going to do anything for your brand.

Many record labels will expect artists to have a real following of fans and they are experts at weeding out the fake accounts. But let’s be honest, that’s not that difficult to spot if the account has hundreds of thousands of followers but posts are only getting 10 likes and a couple of comments.  You risk tarnishing your name as a professional before you’ve even started out and it looks incredibly desperate.