Category: Entertainment

How Musicians Build Their Brand With Logo Designers

Every successful musician has a ‘brand’. This about Madonna, she ‘re-brands’ every decade to keep people interested. Within her re-brand she changes her hair, her style and even her sound. Madonna isn’t the only musician to do this, Britney, Beyonce, Queen and David Bowie were all known to reinvent themselves to keep their listeners interested. Branding includes how you look, how your perform and how you sounds. Many musicians use artists and logo designers to design their ‘brand logo’ and album cover.

What Is A Brand

Lets first begin with asking what a brand is and how it relates to musicians. A brand can be a logo, tagline, designs, name tone of voice amongst many other features. A brand is a visual representation of a companies personality.

Start With Why

Start With Why is a bestselling book written by Simon Sinek in 2009 – it implies that a company or brand should communicate why they do what they do – the reason behind their business, or in this case a musician or band. It is really important to be unique and different in the music industry in order to stand out from the very competitive and overcrowded market. Once you have found your why you then need to communicate it on stage, what you wear, how you perform, the art in your album and also how you use social media.

How To Create Your Own Visual Identity

The first thing to begin with is your genre of music. You can be creative with your sound within your genre. Another thing you can get really creative with is your style and look. Freddie Mercury was one who was very experimental and fun with his styles and clothing choices -which is what made him so recognisable and successful.


Is Streaming Services Killing The Radio? Apparently Not.

When streaming services like Spotify were born it disrupted the music industry dramatically. The service went hand in hand with smartphones so people could listen to music anytime anywhere. It meant that stores selling records, such as HMV were losing on sales as people didn’t need physical records.

With streaming services, people can also link up their phone to their car or office so they didn’t need to listen to the radio. So there is a lot of speculation if the long existing radio would die off? According to experts, apparently not. Here’s why.

Radio Content Is Exploding

We consume things differently now, so radio is having to think of innovative ways for consumers to listen in. Radio 1, for example allows listeners to stream on the internet and now have a YouTube channel. Radio 1 are also very prominent on all social media channel, engaging with their audience in all corners of the internet.

Another thing that radio are doing to ensure they retain is listeners is with their presenters. Using celebrities who already have a fan base is a great way to adapt to the new consumption habits consumers have.

Radio Advertising

Radio advertising budgets are starting to decline year on year. With consumers preferring streaming services that have no ads which interrupt their listening. Marketers have also realised that radio marketing doesn’t work so radio stations are finding other ways to raise funds.

The Charts

Gone are the days of top of the pops. The charts are measured very different nowadays. Rather that going by sales, number one is rewarded to the musician who has the most streams and sales put together. Radio 1 also changed their chart show from a Sunday to a Friday in 2015 to tie in with the new global music release date.


Reasons for Buying Golf Buggies in Scotland

Golf buggies in Scotland have a huge market. Scotland has an abundance of countryside, as well as golf courses and a whole manner of outdoor areas that could benefit from the use of a golf buggy, including movie and music video sets.

Reasons That You May Opt for Buying Golf Buggies in Scotland

Golf buggies in Scotland are no longer just for on the golf course, there are many reasons that you choose to get a golf buggy. This is due to them being so versatile, with the ability to be used for a lot of different reasons. These are just some of the many reasons that so many people opt to buy a golf buggy.

Cruise for Less

Gold buggies in Scotland give you far more mobility for less, not only are they cheaper than other vehicles upfront, they are also cheaper to run as they require less fuel and still get decent mileage. You can also get battery powered and even solar powered golf buggies in Scotland, making them even more cost effective.

Make Great Work Vehicles

Golf buggies in Scotland can make excellent work vehicles as they can be used on a number of different types of terrain. Golf buggies are often used in the film and entertainment industry to get from one side of the set to another, they can also be used for a number of different music industries, including;

  • Stables and equestrian centres
  • Campgrounds
  • Parks
  • Schools and colleges
  • Country clubs
  • Retirement communities
  • Landscapers
  • Hospitals
  • Military bases
  • Hotels
  • And, of course, golf courses

Adventure Vehicles

Although golf buggies in Scotland can be used off road, they aren’t designed for it. With a few alterations, however, they can make excellent off road vehicles that are perfect for adventures. New tyres, a lift kit and any additional features that you can think of have the potential to be added and transform a regular golf buggy into the ultimate off road vehicle.

You Own a Large Property

If you own a large property with a lot of land in Scotland, then gold buggies could benefit you. Whether you need to move objects or materials from one side of your property or another or you just want to make getting around a little easier, you should consider investing in golf buggies in Scotland.

Affordable

Even if the price of golf buggies in Scotland is too much for you to pay for upfront, there are multiple companies that offer payment plans to help you split the payment and help make a golf buggy a lot more affordable.


Reasons That Your Music Marketing Might Not Be Working

If you are just getting started out in the music industry or have been at it for ages with nothing doing well for you so far, then you may be in need of some tips in music marketing. Here are some of the reasons that your music marketing strategy may not be working.

You’re Only Using Social Media

Social media has many benefits, especially in the music industry. This doesn’t mean that should be your only form of advertising your music. Social media allows you to interact with fans on a more personal level, strengthening the bond and trust that your followers have with you. It’s also a great chance to promote new music to a very specific audience.

The let down with social media is that it’s not always the best platform to use for getting new people interested in your music and brand. Many people will ignore social media ads altogether and keep scrolling and whilst there is a chance of a post going viral and helping you gain exposure, it’s a pretty slim chance at that. Even great content can sometimes go unnoticed.

You should brand out a little more and get in contact with some traditional sources of advertising to find out what you can make work with your budget and remember, every little helps.

Another important note to take away from this is that not all communication should be done through social media. If you are getting in contact with business associates, labels, promoters or journalists, then contacting them through either call or email is far more professional. You also need to take into consideration that their inboxes on social media will likely already be flooded with wannabe musicians, so your message may be overlooked in the sea of spam.

You’re Ignoring Outsiders and Freelancers

Of course, everyone wants to get that feature article with a major music publication, however, this may not always be achievable. Even if you have a large number of followers it still might not be enough to secure that spot.

It’s essential to aim high but in the music industry especially, you need to build stepping stones in order to get where you want to be. In this industry nothing is handed to you, so if you see an opportunity, even if it’s not as glamourous as you’d hoped, take it.

Reaching out to smaller bloggers and publications is a great way to get your name out there. These bloggers will usually focus on a niche type of music, which means that their followers may all be a part of your target audience if you choose the right bloggers. These blogs may have a smaller reach but they have a far more targeted audience, which could end up meaning that more people take an interest in what you have to offer.

You Are Paying for Fake Followers, Likes and Views

It is easy to lie online, everyone knows that by now. Whether it’s fake news or fake views, there can be a lot of deception out there. Avoid websites that claim to be able to increase your followers drastically in a short space of time. These will most likely be fake accounts, which isn’t going to do anything for your brand.

Many record labels will expect artists to have a real following of fans and they are experts at weeding out the fake accounts. But let’s be honest, that’s not that difficult to spot if the account has hundreds of thousands of followers but posts are only getting 10 likes and a couple of comments.  You risk tarnishing your name as a professional before you’ve even started out and it looks incredibly desperate.


Using Commercial Cleaning Companies Glasgow To Tidy Up Festivals

It is no secret that music festivals are equally glamourous and disgusting. Watching your favourite bands perform live with all your friends while not showering for five days. It is a bittersweet feeling leaving your friends and music and memories behind but getting to go home to a shower, comfortable bed and a good sleep.

commercial cleaning companies glasgow

However festival goers leave behind more than just happy memories…they also leave behind all their waste. From clothing, tents, cans, food and other unnameable trash. The clean up can take days. This year, the top festivals including Glastonbury, Leeds & Reading and Isle of Weight have hired
SE Commercial Services – top commercial cleaning companies Glasgow. Along with employees and volunteers SE Commercial Services tidy up the festival as effectively and eco-friendly as possible – here’s how.

The Initial Clear Up

commercial cleaning companies glasgow

Recent statistics have confirmed that UK festivals produce a massive 23,500 tonnes of rubbish every year with almost two-thirds of that being sent off to landfill – can you imagine all that waste?

SE Commercial Services have put a plan in place to salvage as much ‘stuff’ as possible. UK Festivals, especially Glastonbury have partnered up with Homeless, poverty and refugee charities this year to help give this ‘stuff’ away. Hundreds if not thousands of tents get left behind each year, so SE Commercial Services and their team of employees and volunteers donate as many tents as possible to these charities all over the world. As well as this left behind food (which is edible and untouched) and toiletries are also donated. This is a long but worth while task to really help those in need. The volunteers only get 24 hours to scrape through all the rubbish before the waste contractors arrive and send everything that’s left to landfill.

Promoting Better Habits

commercial cleaning companies glasgow

The most important issue to tackle is the lack of education to festival goers. This year the festival organisers and musicians alike are using their social media platforms (with thousands of followers) to try and educate people on waste at festivals. By using biodegradable trash bags, not bringing small ‘travel’ toiletries, packing up your own tent and donating it to save time in the clean up and also throwing away your food rubbish in the bins provided across the site will all help in the task to improve our environmental footprint.


How Event Crew Agencies Can Help The Environment

We’ve all been there , music festivals with water bottles littering the fields tents and litter as far as the eye can see. Its a pretty horrid site. However recently Event Crew Agencies and festival organisers have been stepping up to help combat this unnecessary waste and pollution. We take a look at how festival organisers and event crews can change their ways to have a real impact on the environmental damage some events can cause.

How Do Event Crew Agencies Negatively Impact The Environment

Event Crew Agencies

Unfortunately in the festival and music world there is a lot of wastage that comes as a by- product of these concerts. Much of this stems from what the organisers and the festival event agencies allow to be brought in or bought on site. Often festival organisers and Event Crew Agencies are working on a budget and fail to consider the differences small changes could make to the environmental impact of their festivals. Several smaller changes industry wide could have a significant effect on the way festivals run and could change them for the better. Here are a few ways in which existing festivals unfortunately have a negative impact on the environment

  • Event agencies often sell drinks in disposable but non recyclable plastic cups
  • Event agencies often use heavy machinery and equipment without taking into consideration the damage they could do to the earth and surrounding ecosystem
  • Event crew agencies often use diesel generators and other machinery which can cause pollutants in the local area
  • Over 23000 tonnes of waste is produced each year on average at music festivals around the UK

How Event Crew Agencies Are Changing To Help The Enviroment

In the last few years Eco-friendliness had reached new heights. Social and mainstream media have helped reach and make an impact on millions across the world who want to make sure that we do more to help the environment. The issue of being Eco friendly has been highlighted by accelerated climate change around the world as well as a number of high profile documentaries which illustrate the sheer scale at which the world is becoming polluted. So what can Event Crew Agencies do to help?

  • Consulting with local environmentalists and the council to draw up plans about the festival and what can be done to ensure it has minimum impact on the local environment is an important step
  • Secondly encouraging people to use recycling bins at the venue can help to reduce waste and promote recycling
  • Ensuring that reusable cups are used and sold by Event Crew Agencies that are responsible for catering in order to promote recycling
  • Educating festival goers with information packs about recycling e.g giving them a recyclable bag with a recyclable cup as well as healthy snacks to get them through the day
  • Glastonbury festival is helping to lead the way in being Eco friendly. At Glastonbury all food caterers now have to use recyclable or bio degradable packaging
  • Bench marking between festivals to try and achieve the best environmentally friendly rating is another method that could be implemented.
Event Crew Agencies


Eco-Songwriter Randy Todd plays Los Angeles

Santa Monica’s newest home for musicians and music lovers is The Trip. Westside LA has long been a place to hear great performances, and venues like the Brig, Hinano’s, the Bistro and the Red Garter have kept that magic happening. Now The Trip, formerly the Bitter Redhead via Nocturnal Bar, is poised to take over as the hottest stage in town.

Coming up on Monday, 12/15 at 8:30pm see Randy Todd, veteran L.A. singer/songwriter, do his amazing acoustic set of inspired and socially conscious originals, followed by a night of melodic improvisation, favorite covers played with a new twist, and exciting guitar work from some of the rising musical stars of Los Angeles.

Show up early and enjoy the fine wines, microbrews, and sake specials, and see the host of the Monday Night Acoustic Jam, Dan O’Sullivan, kick off the excitement with his own unique style. If you wanna sound like him, then checkout the superior singing method. Otherwise stick around for a Green Music performance by local legend and eco-activist Randy Todd. The night will end with some crazy jams featuring talented special guests, so don’t miss it. For the World!

The Trip is located at 2101 Lincoln, at Grant, in Santa Monica. Doors at 8pm, music starts promptly at 8:30. a suggested donation of $5 goes directly to supporting more music in the community!


Eco-Musician

The Green Movement involves artists from every nation and walk of life, all committed to helping preserve our environmental heritage from the ravages of apathy, greed, and ignorance. Through Music, we can heal. Through songs, we can communicate on an emotional level that is unique to sound, it’s ability to make us feel something – especially when that feeling is loving this world and everything on it. Clean water, clean air, climate change, and biodiversity are some of the most urgent issueswe will ever face, and every second counts when rainforest species and countless medicines and miracles of the natural world are vanishing as we breathe, and the world gets closer to irrevocable widespread devastation brought about by environmental chain reactions.

We’ve all seen the world going crazy, storms, earthquakes, terrorists, greenhouse gasses, and more, some of which is just out of our control. But some of it is in our control and we can take steps, with purpose, to heal the damage unthinking generations have inflicted on this planet and begin to reverse the tide that could sweep us all into oblivion.

Watch the frogs. They are an indicator species, like salamanders, and these ‘keystone species’ let us know – like the canary in the coalmine – that something is going wrong and it’s time for immediate action. With the climate changing, many species of amphibians are dying off altogether, and many others losing drastic numbers of their kind, as molds and fungis attack their sensitive skins and they can no longer survive in a warming ecosystem.

Biodiversity could save us from countless diseases – known and unencountered yet – not to mention interspecies collapse on a world-threatening scale. Albert Einstein, the vegetarian, once said that the human race would have seven years to survive if the bees disappeared. And what’s been happening? Hive after hive has been found ravaged by mites now able to attack the bees, or abandoned by bees no longer able to navigate back to their home.

We need to grab the wheel, push the scarecrow out of the drivers seat and turn this gas-guzzler around. It’s time for those with the wisdom, the creativity, and the love to see the path that we call walk together, to help us head down it. Music will heal us, guide us, and save us from those parts of ourselves that grow jaded, anxious, depressed, resigned, and angry. So Eco-Musician is dedicated to that fighting spirit which lives in each of our souls and wants there to be a heaven on earth, and we the shepherds of Eden.